CHANEL, probably the most famous and exclusive of luxury brands, was founded in 1909. Their brand's practical, elegant and classy designs revolutionized the fashion industry.
After a long history of innovation in fashion and perfumes and an extraordinary know-how in the world of luxury, CHANEL entered the watches segment in 1987, beginning with the iconic Première model.
In 2000, the CHANEL J12 collection was introduced. It has become an icon of watchmaking excellence in the meantime as the first watch to transform high-tech ceramic into a luxurious material