The History of Chanel

Designer, visionary, artist, Gabrielle ‘Coco’ Chanel reinvented fashion by transcending its conventions, creating an uncomplicated luxury that changed women’s lives forever. She followed no rules, epitomising the very modern values of freedom, passion and feminine elegance.

1883

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GABRIELLE CHANEL IS BORN IN SAUMUR (FRANCE), ON AUGUST 19TH 1883, UNDER THE SIGN OF LEO, TO PARENTS OF A MODEST BACKGROUND.

1910

1910

GABRIELLE CHANEL OPENS HER FIRST SHOP AT 21 RUE CAMBON IN PARIS, CREATING HATS UNDER THE NAME "CHANEL MODES." FAVORED BY THE MOST FAMOUS FRENCH ACTRESSES OF THE TIME, HER DESIGNS HELP TO ESTABLISH HER REPUTATION. GABRIELLE CHANEL’S SIMPLE, ELEGANT STYLE OF DRESS CREATES A SENSATION, AND IS SOON IMITATED BY ALL OF PARIS.

1913

1912

GABRIELLE CHANEL OPENS A NEW BOUTIQUE IN DEAUVILLE (FRANCE) AND INTRODUCES A COLLECTION OF SPORTSWEAR. HER LINE OF JERSEY GARMENTS PROVES REVOLUTIONARY, CHANGING WOMEN’S RELATIONSHIPS WITH THEIR BODIES AND THEIR WAYS OF LIFE. IT IS AN IMMEDIATE SUCCESS.

1915

1915

HER REPUTATION NOW FIRMLY ESTABLISHED, MADEMOISELLE CHANEL OPENS HER FIRST COUTURE HOUSE IN BIARRITZ, FRANCE.

1918

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GABRIELLE CHANEL OPENS HER COUTURE HOUSE AT 31 RUE CAMBON IN PARIS.

1921

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MADEMOISELLE CHANEL UNVEILS HER FIRST FRAGRANCE, THE ICONIC CHANEL N°5. CREATED BY ERNEST BEAUX, FORMER PERFUMER TO THE TSARS, N°5 IS SO CALLED BECAUSE IT WAS THE FIFTH SCENT PRESENTED TO MADEMOISELLE CHANEL. A TRULY TIMELESS CLASSIC, N°5 REMAINS THE ULTIMATE SYMBOL OF FEMININITY.